Pickwick tea packaging

Pickwick gave us a design assignment to create a new refreshing tea packaging for the high-end tea market. This assignment was interesting to me because I had not designed product packaging before. although I had never done it before I quickly started generating ideas for a packaging design that was both useful and good-looking. I wanted somehow to incorporate the packaging into the tea making process. By examining the process I found out what I could improve on by using the packaging. I made it so the tea was contained in a little box in which you could dispose your wet tea bag after making the tea. also I used the packaging to create a presentation piece to put on the table. In the middle is a place to put the spoons sugar and creamer so everything is in reach.

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